According to AdWeek, 72% of consumers believe it is important for brands to have a mobile-friendly site. So what does this mean? You should be going mobile with your insurance marketing strategy! Some studies show at least a third of companies don’t have a mobile-specific site, despite the fact that 67% of people say they are more likely to buy a product or service from this type of site. If you are ready to take your brand to the next level, here are some useful tips to join the mobile revolution.

Many modern consumers have smart phones, and with them, surf the mobile internet. Now they have access to anything and everything in the palm of their hands. Companies must get on board with this concept. Since people want the fast, inexpensive, and compatible option, joining the mobile revolution is one way you can catch the attention of prospects in the insurance industry.

Being sure your mobile site’s web design is responsive is a crucial part of the user experience. Here are some tips of what to include in your responsive design:

• The design of the website should alter itself depending on the size of the screen being used, whether it is a tiny phone screen to huge flat screen television.
• The content must be relevant to the mobile user. Instead of having long pieces of content, be straightforward and deliver a simple message.
• The experience should be clean and easy to navigate through. The images and text should have the ability to be altered to best suit the needs of the consumer.
• Advance your presence on the mobile web is by integrating social media onto the platform. This can help you engage your customers better and build your social media audience in the process.
• Highlight your onsite blog. Install a plug-in that optimizes the blog for mobile browsers so visitors can scroll vertically and horizontally.
• Shorten “dead time” on your site to help eliminate “bounce rates” for a friendlier experience.

Is your insurance agency ready to join the mobile revolution? Whether your clients are searching for your website on their mobile devices or computers, your company must adapt to their needs. In order to satisfy these requirements, you must understand the current value in a mobile friendly site. Work your way towards going mobile to not only earn trust, but build your business as well!