Content

The Power of Content

In today’s digital age, the phrase “content is king” has never been more true—and the insurance industry is no exception. Today’s consumers want to be able to access relevant, personalised industry content in a manner and format that is most convenient for them. Creating and maintaining this content can be incredibly time-consuming. That’s where we can help. Zywave’s Broker Briefcase and Client Portal makes it easy to access and share timely, high-quality content so you can boost client and prospect engagement and deliver strategic business advice.

Unlock content you can trust.

Our content is curated by a team of experts, helping to ensure you always get the most up-to-date and reliable information.

Leverage an Unparalleled Content Library

With thousands of pieces of content, Broker Briefcase® has all the resources you need to grow your business. Whether you're looking for information on risk management, HSE, compliance, HR culture, wellness or another topic, Broker Briefcase can help.

Rely on a Team of Content Experts

Today it’s easy for anyone to pose as an “expert” on the internet. Stop relying on Google search results and find content you can trust. Broker Briefcase is powered by a team of 35+ professional writers/editors, market analysts, legal experts and motion/graphic designers, so you can rest assured you’re always getting professional-looking, accurate content.

Trust the Content You’re Sending Out

Our content is reviewed on a regular schedule and updated quickly to reflect any legal updates or developments, making sure you always have access to the most up-to-date information possible.

Find the right content in the right format.

Access a huge range of business resources in multiple different formats so you can find what’s right for your client’s business.

Unleash the Power of Video

Videos can be extremely expensive to create from scratch or to purchase from a separate, external vendor. With more than 200 videos and growing, Broker Briefcase has the videos you need to educate prospects and clients on-the-go and market your brokerage in a whole new way.

Stay on Top of Compliance Updates

You’re an insurance expert, not a legal expert. Help your clients stay up-to-date on the ever-changing rules governing the commercial insurance space. Our easy-to-read compliance content is free of legal jargon and maintained by a team of experienced legal experts.

Leverage the Right Content Format

We understand not everyone consumes content in the same way. That’s why we offer a huge range of different content formats—including flyers, infographics, videos, newsletters, in-depth toolkits and guides, and more—so you can best meet the unique needs of your audience.

Spend less time searching for content and onboarding new account executives.

By offering one centralised location for content, account executives can quickly find the content they need to learn more about emerging trends and risks.

Find Content When You Need it

Stop wasting time searching for content. Our modern interface, intuitive navigation and advanced search functionality makes it easier than ever to find the content you need so you can put more time back in your day.

Train New Account Executives Faster

Quickly train new hires and help them sell into new industries by offering them one educational centre for all their insurance questions. By providing one single system, account executives can quickly find the information they need so they can successfully prepare for any prospect or client meeting.

Increase Content Utilisation

Get more out of your investment by using a single platform to access all of your content. With Broker Briefcase, you no longer have to pay multiple vendors for the content you need, helping to reduce costs.

Establish yourself as a thought leader and deliver smart business advice

Exceed clients’ and prospects’ expectations by delivering targeted educational resources that solve their unique challenges.

Stay Ahead of Industry News

Never miss a beat or trending piece of content. With the weekly content notification emails in Broker Briefcase, you can stay on top of the latest market trends and share any relevant updates with your clients through the Client Portal.

Provide Relevant, Timely Newsletters

Offer monthly and quarterly newsletters from Broker Briefcase to your clients through the Client Portal. These newsletters cover a wide range of topics including cyber security, health and wellness, HSE, workplace safety, HR culture, and more.

Brand Content Back to Your Brokerage

Create custom-branded newsletters, presentations, flyers, toolkits and more with Broker Briefcase. By including your name, contact information and logo on valuable content, you can raise awareness about your brand and position yourself as a thought leader.

Are You Providing Relevant Content to Clients and Prospects?

Boost education and engagement by providing timely, personalised content.