Milwaukee, WI – Aug. 1, 2014

Service adds value for brokers and employers alike, supported by industry experts

According to a recent Zywave survey, 88% of employers want HR support from their brokers, and 78% specifically want access to an HR hotline to get HR questions answered. Meanwhile, over 50% of employers are not satisfied with the HR support they currently receive from their brokers.

As HR departments become more and more overburdened, it presents a natural opportunity for insurance brokers to support this need. Indeed, clients are asking for broker resources, though clearly, many brokers are not taking advantage of this opportunity.

To help brokers support those employer needs and strengthen client relationships, Zywave today announced a new HR Hotline. The HR Hotline is offered as a module of Zywave’s popular new client portal, MyWave Connect, which automates proactive client engagement. Users of the HR Hotline can call or email an HR expert to ask questions on challenges HR professionals experience every day.

Backed by industry experts

Backed by a team of industry experts, attorneys and HR professionals, plus supplemented by thousands of relevant resources to add value to hotline conversations, the new Zywave HR Hotline is a resource brokers and their clients can depend on. “After serving insurance brokers and their commercial clients for nearly 20 years, Zywave is well-positioned to add an HR Hotline to its suite of solutions,” said Krissy Fischer, Zywave product director. “We have a track record of trust and expertise in the HR space: hundreds of thousands of business owners and HR managers have relied on Zywave resources to stay in compliance and support strategic initiatives.”

The HR Hotline addresses a wide range of topics that HR professionals face every day, including compliance, employment law, and much more. Plus, Zywave HR Hotline users can quickly turn their answer into action, as Zywave refers them to relevant resources after their conversation to learn more or execute.

About MyWave Connect

MyWave Connect is a first-of-its-kind automated engagement solution that simultaneously provides significant value for employers while making it effortless for the insurance broker to execute. Features include:

Automatic content postings. Users customize their preferences by state, industry and topic, and Zywave posts relevant, fresh content to the portal on a regular basis – on behalf of the broker. The broker does not have to do the work and users only see what they want to see.

Automated emails. Our research found that portal users who receive emails about relevant content are twice as likely to log in – and when they do log in, they visit more than double of the pages within the portal. MyWave Connect sends out automated email campaigns to keep clients engaged with the portal.

Smart search.  MyWave Connect features a sophisticated search query system that brings results that clients are actually looking for; users no longer have to spend valuable time searching for a simple answer – the portal finds it for them.

Broker Briefcase content. MyWave Connect is backed by Zywave’s extensive resource engine, Broker Briefcase. Whether it be a safety manual or employee handbook, employee communications or information on the latest legislative development, MyWave Connect has what employers are looking for to support their day-to-day needs – plus brokers can leverage the Broker Briefcase distribution engine to post their own unique content to the portal.

Mobile capabilities. Whether clients are on the road or on the manufacturing floor, MyWave Connect mobile offers the resources they need wherever they are.

About Zywave

Zywave is the leading provider of software-as-a-service (SaaS) technology solutions for the insurance industry. The company’s products include Web-enabled marketing communications, business intelligence and analytics and agency automation tools. More than 2,700 brokerages worldwide, including 93 of the Top 100 U.S. insurance firms use Zywave’s proven solutions to help them differentiate from the competition, enhance client services, improve efficiencies and achieve organic growth. To learn more, visit www.zywave.com.